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Setting aside its intentions - be they in good faith or not - what is truly offensive about this documentation pack is the glaringly obvious fact that its hyperbole must have taken external agency(ies) a while to produce. It may as well have been written by Saatchi et al, with its videos, glyphs, and revoltingly overworked wording that masks any genuine messages that may be buried therein. I am glad the NHSCB has the wherewithall to throw at this, and I am sure the irony of throwing said wherewithall at a documentation suite that sets out yet another year of crippling misery at the sharp (yes PATIENT!) end isn't lost on anyone.