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Sorry but this is a complete and utter disgraceful waste of money.

Yes we need feedback but it is absolutely useless unless you do something with it to understand why an experience was good or bad and implement changes based on this understanding. Furthremore, feeding back to respondents regarding what has happened as a result of their feedback is crucial.

Just collecting spurious data is not going to generate improvement that is sustainable. I can see we are going down that well trodden path of knee jerk reactions that see us run around putting out the fires, but not really doing anything to stop the fires breaking out in the first place.

When will we learn we need to not just have a system of collecting data, but for really understanding it so that we can make sustainable changes that are meaningful for all to improve the patient experience.