This week’s featured publication is The Greengrocer. You know why.

Milo Minderbinder buys eggs for seven cents and sells them for five cents. Clearly this is good for the customer and good for the producer. It’s a mystery how he manages to do this and make a profit but who cares, we are all winners.

Those of you familiar with Joseph Heller’s Catch 22 will know how this commercial venture between the private sector and the public sector in the form of the US army works. Needless to say it makes Milo Minderbinder a lot of money.

So when the supermarket chain offers to build you a new library or the next time your organisation is offered this really good deal to run all your back-office services at a lot less than its costing you now, remember there is always a catch.