Endgame has been pondering the issue of obesity this week after a press release for a new weightloss franchise dropped into the HSJ inbox.

The makers of Exante claim to understand “the issues facing overweight people who maybe don’t have the time, money or inclination to lose weight”.

No doubt Exante’s mushroom soup with “real mushroom pieces” and chocolate orange bar with “real chocolate” will be a real draw to those who cannot contemplate a walk in the park or cutting down on cakes. But anyone hoping it will make them more attractive to the opposite sex may want to check the possible side effects, which include bad breath, nausea, constipation - and hair loss.