The NHS Institute’s director of service transformation Helen Bevan is known to never miss an opportunity for a learning experience, especially if she can combine it with rigorous exercise, ideally at sub-zero temperatures.

And so it will come as no surprise to readers that her 50th birthday celebrations have an educational bent.

Day one, guests will be able to spend the hours receiving ballroom dancing instruction. On day two new skills will be showcased at a dance themed party (Endgame will pay good money for the Farrar-Bevan dance-off video). Details of the day three impact assessment and self-evaluation no doubt follow.