'Communications isn't rocket science. For an organisation, presenting itself and explaining itself is exactly the same as for an individual. I have relationships with lots of people based partly on who I am, partly on what I say, partly on how I present myself and partly on how I explain what I'm about. Organisational communications is more complicated of course, but it's about exactly the same thing. It's about establishing relationships with a huge range of people who have an impact on, influence in, or a requirement for, a service you provide.'