It's jargon. Government jargon. Not plain jargon

John Paton is not alone in finding the titles of government initiatives 'cloying, sentimental, inane and downright meaningless', with their 'mania for the colon followed by the apple-pie and motherhood adjectives' (letters, 25 February). Unfortunately, this style is not limited to the covers of documents, but extends to the text ...

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