PCTs urged to master social marketing
Primary care trusts must invest more in expertise in social marketing and profiling, a King’s Fund report recommends.Commissioning and Behaviour Change: kicking bad habits is based on a year-long programme of research by the think tank into how people can be convinced to live more healthily.
You need to be a subscriber to read more
Subscribe for unlimited access
With a HSJ subscription you’ll unlock:
- All HSJ news by sector, topic & region
- Breaking News announcements
- App for mobile and offline reading
- Comment and Daily Insights newsletters
- Regional roundup newsletters
- 10 expert briefings every fortnight (Premium only)
- Unrestricted access to ‘Ask HSJ’ - AI assistant - AI assistant (Premium only)
Already a subscriber? Sign into your account here