The Bicycle Helmet Initiative Trust has launched a 'prescription' scheme to bring 'designer' cycle helmets within reach of more children. About 100,000 children need hospital treatment every year as a result of cycling accidents, but only 18 per cent of young riders wear helmets. The BHIT says children are more likely to wear designer names. The prescription scheme will bring the cost of such helmets down to £8.50, half the normal price.

Bicycle Helmet Initiative Trust. 0118-975 2994.