The NHS should do more to reduce child abuse, according to the National Society for the Prevention of Cruelty to Children, which has launched a campaign to raise £250m and eliminate child abuse within a generation. Mike Taylor, director of children's services, said: 'The health service should be looking at local authority children's services plans to see how it is contributing.' Some health authorities are already working in partnership with the NSPCC to provide staff in GP surgeries to help with parenting skills. But the campaign is not without its critics. Child care charities have voiced concern that the NSPCC's goal is over-ambitious. Social services directors are worried it could put increased pressure on already hard-pressed child protection teams.