Postmen are to be the first to benefit from a project launched by the Men’s Health Forum to encourage men to visit their local pharmacy.

The Men and Pharmacy project aims to find out why men make only limited use of pharmacy services and how this might be improved.

As part of the project men at Royal Mail sites will be targeted with specially-designed, ‘male-friendly’ information which will explain what services are offered by local pharmacies and encourage men to use them.

Dr Ian Banks, president of the Men’s Health Forum, said pharmacy services were an invaluable and underused source of health information.