Kim Dang went under the surgeon's knife last Wednesday. It was a routine cosmetic procedure. And it was broadcast in real time on the Internet.
Short of online suicide, Online Surgery offers what must be the ultimate in medical voyeurism. Apparently aimed at a general rather than professional audience, it promises live broadcasts of a range of cosmetic plastic surgical procedures, followed by post-op follow-ups and patient interviews.
You can even, for a US$5 enrolment fee, volunteer yourself as a guinea pig. Kim Dang did and became the week's lucky recipient of a free liposuction.
But don't forget to fill in the 50-word tie-breaker explaining 'what difference cosmetic surgery would make in your life'.
It does not stop there: the Internet Entertainment Group explains that though its current focus is on cosmetic surgery, it is planning to cover other procedures. 'Online Surgery is now preparing a series of live child births. We will be covering normal deliveries, multiple deliveries as well as a caesarian.'
Some may quibble that the liberally illustrated site takes its style from Playboy rather than the New England Journal of Medicine, but then maybe hairstylists are de rigeur in US pre-ops and bikinis the theatre wear of choice.
It's good to know that Online Surgery's top West Coast surgeon can boast of his experience 'reshaping the faces and bodies of many celebrities', and that his CV lists his television appearances on The Merv Griffin Show, Lifestyles of the Rich and Famous and the Home Shopping Network.
And as for New York-based Dr Andrew Ordon, aren't you just reassured to know this pioneer of 'the new 'waif-face' procedure, or buccal fat extraction' is also known 'for his ability to perform procedures that other surgeons are uncomfortable about attempting'?
ER eat your heart out. This is the real thing.