HSJ introduces eight new primary care trust chief executives appointed by NHS West Midlands

Sophia Christie

Birmingham East and North

Sophia Christie became chief executive of Eastern Birmingham PCT in 2002 and also led North Birmingham from May 2005. She joined the NHS in 1986 as a graduate trainee and has worked in acute, mental health services, health improvement and commissioning. She has held several joint roles with local government and academic institutions.

Mark Cooke


Mark Cooke has spent the last year as joint interim chief executive of both Dudley South and Dudley Beacon and Castle PCTs. He was previously deputy chief executive and director of resources and performance management at Birmingham and Solihull mental health trust and before that Birmingham Heartlands and Solihull trust finance director.

Tony Bruce

North Staffordshire

Tony Bruce was appointed chief executive of Staffordshire Moorlands PCT in May 2004. He started work in the NHS as a finance trainee and went on to work for the Audit Commission. He returned to the NHS as a director of finance in Gloucester. Other previous posts include chief executive of Northallerton trust.

Robert Bacon


Before arriving at Sandwell, Robert Bacon completed a one-year secondment from Dudley Beacon and Castle PCT at Solihull PCT, where he guided the organisation to PCT status. Mr Bacon has also led a range of networks and service reviews during the last 18 months.

Stuart Poynor

South Staffordshire

Stuart Poynor was chief executive of East Staffordshire and Burntwood, Lichfield and Tamworth PCTs. He was previously director of finance at East Staffordshire PCT and before that worked for the NHS organisations in Leicestershire. Mr Poynor is an accountant by background and has worked in the NHS for nearly 25 years.

Graham Urwin


Graham Urwin began his NHS career as an accountant before working in community and learning disabilities. He moves to Stoke-on-Trent after four years at South Birmingham primary care trust where he was finance director before becoming chief executive in December 2004. He took over from Cynthia Bower, currently interim chief executive of NHS West Midlands.

David Rose


David Rose takes up the full-time post of chief executive of the reconfigured PCT next month. He has been chief executive of Hereford Hospitals trust since 2003. He started his management career at British Airways on a fast track graduate training scheme. He joined the NHS in 1991 working in senior management and executive roles.

Paul Bates


Paul Bates was chief executive of Herefordshire PCT for six years. From November 2005 he was on secondment as acting chief executive of South Worcestershire PCT and transitional chief executive for the new Worcestershire PCT. He has held a variety of other chief executive posts, including chief executive of Rockingham Forest trust.