The electorate now believes the NHS is safe in Tory hands. That is down to Andrew Lansley.
His role as shadow health secretary and the looming election mean for many in the NHS he is the person to listen to. He has slipped slightly from eighth place last year - which may reflect the increased scrutiny his ideas have come under.
There is some scepticism the policies announced so far - abolishing targets and giving GPs more power - will do much to help the NHS deliver during times of financial stringency, or that an independent board would really take the politics out of the NHS.
But much about Mr Lansley will chime with people - his father worked in the NHS, he is determined to protect its budget and he has repositioned the Tories as supporters of it.
MP for South Cambridgeshire for 12 years, he has been shadow health secretary for half of that time.
HSJ50 2009 - Major Shifts of Power
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10 Andrew Lansley