HSJ Client Case Studies

HSJ has worked with numerous clients who want to reach NHS leaders; we create bespoke campaigns to reach your specific needs, building campaigns combined of: branding, lead generation, thought leadership and networking.

Whether you require a short but significant impact campaign or a strategic plan with numerous touchpoints over an annual period – we can fulfil your needs, be it through digital campaigns, webinars, bespoke events such as round tables or other creative initiatives

 
 

Serco Case Study

We helped Serco build strong relationships with senior decision makers in the NHS…

Serco work in partnership with the NHS in the UK and with world-class health care companies across the globe, to deliver joined-up healthcare solutions. From patient contact centres to facilities management.

Objective
Demonstrate Serco’s patient care solutions, raise brand awareness and connect and nurture relationships with senior decision makers from the NHS

Solution
Serco collaborated with HSJ’s award winning editorial team to produce a valuable and revealing report and case study: the HSJ Commission into the hospital care of frail older people. HSJ distributed this report through our digital channels

ROI to date
Mrs Andrews’ story: 10,495 views, and video: 3,189 views
Main report online: 3,637 page views
Report PDF downloaded 1,517 times
The main report shared 112 times, with considerable outside comment


“The Crohns and Colitis UK supplement on IBD specialist nursing was commissioned to raise the profile of the role with senior NHS leaders and stimulate action and service review at a senior level. The HSJ was recommended to us by an expert who had used a supplement in a similar way with great effect. We are delighted with the content, designed and planned using authoritative voices, and examples of clinical and service improvement from all areas of the specialty, including supporters, nurses, medics, commissioners and charity leaders. Broken into sections, the style of the supplement provides a complete overview, but also bite sized pieces we can use as a resource that we can use to promote IBD nurse specialism well into the future.”

Isobel Mason, Service Development IBD Nurses, Crohn's and Colitis UK

 

Capsticks Case Study

We helped Capsticks grow in double-digits by generating exclusive networking opportunities with NHS leaders…

Capsticks law firm is widely known for its specialist understanding of health & social care, local government, social housing & the third sector.

Objective
Capsticks wanted to further strengthen their relationships with CCG leads and Trust CEOs, to support Capsticks expansion of regional offices and resources

Solution
HSJ created a series of exclusive networking opportunities at HSJ Awards, HSJ Commissioning Summit and HSJ Top Chief Executives, creating over 100 face to face opportunities

ROI
Capsticks grew in double-digits in ’14, including advising UnitingCare Partnership on its successful £800m Cambridgeshire and Peterborough CCG’s contract for the integrated care of older people’s healthcare and adult community services, one of the largest CCG contracts to date

Jason Winthrop, Head of Health at HSJ, describes how HSJ helped Celesio to raise their brand awareness and strengthen their market position.

 
 

Jane Kirkup, Senior Marketing Manager for Services at Roche Diagnostics explains how she has worked with HSJ Solutions to engage senior stakeholders in the healthcare sector via bespoke events.

Paul Ridout, Senior Partner at Ridouts LLP tells us how he has worked with HSJ marketing solutions to raise the profile of Ridouts LLP, a niche practice of outstanding health and social care lawyers, among senior healthcare leaders and grow his business.

 
 
 
 

Contact the team

 


For recruitment advertising, contact:

Jonno Huntington
Account Manager
Phone: +44 (0)20 7608 9070