There has been a six-fold increase in the Department of Health advertising budget since the Labour government came to power. In 1997-98 it stood at £2.27m, rising to £8.63m in 1998-99, and £14.83m in 1999-2000. Spending rose particularly on advertising for blood donation, nurse recruitment, NHS Direct, smoking, and winter campaigns.
(Hansard 15 June, column 673w)
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Financial penalties are being lifted from high-profile standards including cancer and elective waiting times, so far without attracting much attention. How is this happening? And will it work, asks Rob Findlay
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