We all know the NHS is brimming with good ideas but how can they be spread? Experts at a recent HSJ webinar pondered the question – and debated “hard” and “soft” tactics to promote sharing of ideas. By Claire Read

Download HSJ’s special report from the webinar

The panel

Carol Blount, NHS partnership director at the Association of the British Pharmaceutical Industry

Trevor Dale, managing director and founder of Atrainability

Elaine Darbyshire, director of communications and corporate affairs at NHS North of England

Dr Linda Magee, chief operating officer of Manchester Academic Health Science Centre

Alastair McLellan, editor of HSJ and event chair

HSJ’s round-up special report of the webinar is free to download

Watch the debate in full below.

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