WINNER: NHS Find Your Place – Promoting the North East and North Cumbria as the Best Place to Live, Train and Work

Traditionally the North East and North Cumbria has struggled to recruit enough medical trainees. In 2015, organisations in the region launched Find Your Place to promote the area as the best place to live, train and work. Since then fill rates have improved from 76 per cent in 2015-16 to 95.6 per cent in 2020-21.

The campaign is built on insights to influence trainees to step out of their comfort zone and head north for unrivalled training and lifestyle experiences. Its bold and collaborative approach shares stories from those who have ‘found their place’; proving to others what the region already knows that #itscannyupnorth!

Read a detailed case study about this project on HSJ Solutions.


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