WINNER: Innovation Agency NWC: Atrial Fibrillation Ambassadors in the Community

Atrial Fibrillation (AF) is an irregular heartbeat which can lead to severe strokes and death and has a high prevalence in the North West Coast region. Symptoms can be dismissed, leading to low levels of detection and treatment as patients are often unaware they should be tested. The AF Ambassador programme tackled this by providing training, equipment and support to the public and other organisations to increase testing opportunities, ensuring every contact counts. The ambassadors test pulses and provide information to the public on a peer to peer basis at a variety of events in their own communities.

Read a detailed case study on this project on HSJ Solutions.


  • East London FT and North Central and East London Provider Collaborative: Thinking and Doing Commissioning Differently - Giving the Collaborative Steering Wheel to Users
  • Gloucestershire CCG and Gloucestershire Health & Care: Gloucestershire Dementia Co-diagnosis Collaboration
  • Midlands Partnership FT: West Midlands Adult Eating Disorders Provider Collaborative
  • North East and North Cumbria ICS and Newcastle upon Tyne Hospitals FT: Great North Care Record
  • NHS Supply Chain and the South London Operational Delivery Network: Clinician-led Procurement Delivers Significant Impacts
  • Sheffield CCG, Primary Care Sheffield, Sheffield Health & Social Care FT, Sheffield Mind, Sheffield City Council and Sheffield Primary Care Networks: Sheffield Mental Health Collaboration (Primary & Community Mental Health Transformation Programme)
  • South London Mental Health and Community Partnership: Collaboration not Competition to Transform Mental Health Care for South London
  • West of England Academic Health Science Network, South West of England Academic Health Science Network and SW Neonatal Operational Delivery Network: Perinatal Excellence in Reducing Preterm Brain Injury (PERIPrem)