HSJ Awards 2025: Innovation and Improvement in Reducing Healthcare Inequalities Award

WINNER

Wiltshire Integrated Care Alliance (BSW ICB)

Well Farmers for Wiltshire

Partnered by

The Well Farmers for Wiltshire pilot addressed rural health inequalities by bringing preventive healthcare services directly to Salisbury Livestock Market. Developed in partnership with farmers and backed by 14 system partners, the programme offered health screenings, mental health support, and social care guidance in an environment where farmers felt comfortable and trusted.

The initiative achieved significant clinical outcomes, identifying six cases of early-stage cancer and enabling multiple urgent medical interventions. Crucially, it reached individuals who had previously been disengaged from traditional healthcare services, improving access for a typically hard-to-reach population.

Despite operating with minimal funding, the pilot delivered exceptional value for money while strengthening collaboration between different sectors. The programme has established a foundation for sustainable, community-led healthcare delivery and is now informing broader strategic planning and engagement approaches across the Bath and North East Somerset, Swindon and Wiltshire (BSW) Integrated Care System and other areas.

Read a detailed case study about this project at HSJ Solutions.

Highly commended

Manchester University FT: Manchester Sickle Cell Improvement Programme

Finalists

Bedfordshire, Luton and Milton Keynes ICB: Luton Cancer Outcomes Project

Homerton Healthcare FT and Hackney Marshes PCN: Vocational Rehabilitation Occupational Therapy in Primary Care

NHS England SW, University West of England, University Hospitals Bristol and Weston FT: Reframe - Diverse Images Library

North Cambridgeshire and Peterborough Care Partnership: Cervical Screening Project

RM Partners (RMP), North West & South West London Cancer Alliance: Improving the Early Diagnosis of Cancer QI Scheme

South East London ICB, South London Office of Specialised Services: Addressing Inequalities Through Enhanced Community Sickle Cell Services in South East London

Wirral Community Health Care Trust: Sexual Health Wirral – ourPlace Young Person Clinic